The MOI Mall Islamabad is a retail and shopping destination aiming to strengthen public visibility, improve visitor engagement, and position itself as a more active lifestyle and shopping hub.

Challenge

The mall was facing low and inconsistent footfall and was unable to attract enough audience attention through social media alone. It needed more than routine posting — it needed stronger public excitement and campaign-led engagement.

Solution

CID Global implemented the BRANDx Framework to manage social media, create engagement, and go beyond digital by introducing campaign-led physical activations.

What We Did

• Managed and optimized presence across:
  • Facebook
  • Instagram
  • TikTok
• Created engagement-focused content
• Developed campaign concepts to increase public participation
• Introduced and promoted physical activations
• Turned seasonal moments into awareness-driving opportunities

Key Campaigns

• Eid Shopping Fest
• Makers Mela
• Mango Fest

Results

• Footfall increased from 4,000 to 20,000+ per day during Eid
• Massive awareness created through campaign-led content
• Mango Fest post went viral
• Stronger audience engagement across platforms

Key Takeaway

BRANDx helped The MOI Mall turn social media into a real footfall and awareness-building engine.