BBQ Tonight Qatar is a recognized and established restaurant brand with strong market familiarity and customer appeal.

Challenge

Although the brand was posting consistently on Instagram, it was not achieving the follower growth or engagement expected from an established market name. The content lacked momentum-building elements and stronger participation triggers.

Solution

CID Global implemented the BRANDx Framework to refine the brand’s content direction and introduce engagement-led content strategies that could unlock stronger social traction.

What We Did

• Realigned the Instagram content direction
• Added competition-based content to stimulate participation
• Created more engagement-focused content formats
• Activated influencer interaction and collaboration
• Introduced stronger emotional themes like:
  • togetherness
  • community
  • patriotism

Results

• Monthly reach increased from 1,000 to 215,000+
• 3 posts went viral
• Engagement increased significantly
• One post generated 800+ comments

Key Takeaway

BRANDx helped BBQ Tonight Qatar turn consistent posting into real social momentum through stronger content strategy and engagement design.