Arco Engineering is a PEB (Pre-Engineered Building) and steel structures company operating in a niche, high-value segment of the construction industry.

Challenge

After the COVID period, Arco Engineering had not closed a single deal in 12 months. The business was heavily dependent on referrals, had no structured digital acquisition system, and management did not initially believe digital marketing could work for their niche.

Solution

CID Global implemented the Quick Projects Accelerator (QPA) Framework to build a structured lead generation and sales-support system capable of producing qualified project opportunities.

What We Did

• Crafted stronger market-facing offers
• Helped define clearer sales communication
• Created sales materials, presentations, and proposal support assets
• Established branded social media presence
• Ran targeted Meta campaigns

Results

• PKR 100,000 ad spend
• 138 qualified leads generated
• 3 projects closed
• PKR 2.7 Crore worth of business secured
• Additional opportunities moved into the pipeline

Key Takeaway

QPA helped Arco Engineering move beyond referrals and prove that digital marketing can generate real project opportunities in the construction industry.