Emitsun Solutions is an HVAC solutions company serving the Pakistani market, with growing ambitions to strengthen its digital presence, improve brand communication, and expand into new product and international markets.
Challenge
Despite having strong business potential, Emitsun Solutions was not portraying its brand effectively online. Its digital presence lacked consistency, clarity, and strategic positioning across platforms, making it difficult to communicate its value with authority.
Solution
CID Global implemented the BRANDx Framework to redefine the brand’s positioning and create a structured digital presence through strategic content and social media management.
What We Did
- Refined the brand’s digital positioning
- Developed a content strategy aligned with the business identity
- Managed communication across:
- Google Business Profile
- Strengthened brand portrayal through structured, authority-focused content
Results
- 10,000+ followers gained across platforms
- 60,000+ organic reach achieved
- 1 viral sales post
- 100 organic inquiries generated for AC demand
What Happened Next
Following the momentum created through BRANDx, CID Global expanded its role to support:
- Website redevelopment
- Launch of Emitsun AC
- Launch of Emitsun Desert Cooler
- Preparation for USA market expansion
Key Takeaway
BRANDx helped Emitsun Solutions move from inconsistent online presence to a stronger, more credible digital brand with real organic traction.