How Learning Quran Online Transformed Its Lead Generation With Meta & Google Ads

Overview

Learning Quran Online is a global digital Quran academy serving students across the UK, USA, Canada, and worldwide. Despite high demand for online Islamic education, the institution struggled to generate leads through Google Ads. Their campaigns were consuming large budgets but delivering almost no results.

Before partnering with us, the academy had spent PKR 120,000 and received only 2 leads, bringing their cost per lead to an outrageous PKR 65,000.
To make matters worse, their Google Ads account faced multiple policy violations, which further limited reach and performance.

Our team stepped in, audited the entire funnel, resolved compliance issues, rebuilt the campaigns from scratch, and relaunched both Google and Meta Ads. The results were exceptional: 25+ leads generated with a significantly improved CPA of just PKR 9,000, along with a 90% student sign-up ratio.

The Challenge

The academy’s advertising challenges were caused by a series of critical issues:

• Extremely high cost per lead
  
• Google Ads policy violations, restricting campaign performance
  
• Ineffective landing pages that failed to convert traffic
  
• Weak ad creatives and unclear offers
  
• No segmentation for global audiences
  
• Zero presence on Meta Ads, missing out on high-intent audiences
  

The result? A rapidly draining budget with almost no student enrollments.

Our Strategy

The primary objective was to rebuild a high-quality, cost-efficient lead generation system by fixing technical issues and redesigning the acquisition funnel from the ground up.

1. Fixed All Google Ads Policy Violations

We audited the entire account, corrected compliance issues, restructured campaigns, and restored proper ad delivery.

2. Designed New High-Converting Landing Pages

We created dedicated landing pages tailored to different audience segments in:

• UK
  
• USA
  
• Canada
  

Each page highlighted trust factors, teacher profiles, course structures, and strong CTAs.

3. Created Engaging Video & Audio Ads

We produced multiple ad creatives that showcased:

• Live classes
  
• Teaching style
  
• Course benefits
  
• Student outcomes
  

4. Crafted Strong Offers & Lead Magnets

We introduced compelling conversion boosters, including:

• Trial classes
  
• Discounted monthly plans
  
• Flexible scheduling options
  

5. Launched Google Ads + Meta Ads

We combined both platforms to reach:

• Parents
  
• Students
  
• Working professionals
  
• Reverts
  
• Muslim families seeking structured Quran learning
  

This omni-platform strategy increased reach and lowered acquisition costs.

The Results

The turnaround was dramatic and measurable.

Before

• PKR 120,000 spent
  
• Only 2 leads generated
  
• PKR 65,000 cost per lead
  

After

• 25+ qualified leads generated
  
• CPA reduced to PKR 9,000
  
• 90% student sign-up ratio
  
• Healthy ad account with compliant campaigns
  

Learning Quran Online not only cut their costs—they scaled efficiently and regained complete control of their marketing.

About the Client

Learning Quran Online
Rawalpindi, Pakistan
A global online Quran academy offering flexible, personalized Quran learning via virtual classrooms led by qualified tutors.

Services Provided

• Google Ads Management
  
• Meta (Facebook) Ads Management
  

Project Timeline

September 2023 – Ongoing