How Arco Engineering Secured 4 Major Projects Through a Facebook Leads Campaign

Overview

Arco Engineering, a well-established name in Pakistan’s Pre-Engineered Buildings (PEB) and steel structure industry, was facing one of the toughest phases in its 10+ years of operations. Despite a solid portfolio—ranging from Industrial Sheds and Warehouses to Dairy Farm Structures and Marquees—the company had been unable to win new projects for several months.

Post-Covid economic slowdowns, stiff competition, and a lack of digital presence had severely affected their pipeline. To help Arco Engineering regain momentum, our team developed a targeted lead generation strategy using Facebook Ads. Within just 90 days, the company closed four major projects worth PKR 17 million—starting from a point of zero leads and zero digital activity.

The Challenge

Arco Engineering’s biggest challenge was simple:
They needed new projects, but their traditional marketing methods were no longer effective.

Through research and industry analysis, we identified several core issues:

• Economic Hesitation: Post-Covid uncertainty made clients reluctant to invest in new construction.
  
• Heavy Competition: New and existing companies were aggressively fighting for the same B2B customers.
  
• Zero Digital Footprint: Arco Engineering had no online presence, making it hard for clients to discover and trust them.
  
• Slow Decision-Making: Buyers were taking longer to commit due to financial constraints.
  
• Outdated Marketing: Reliance on old-school marketing channels was yielding minimal results.
  

Arco needed a modern, cost-efficient, and fast way to re-enter the market—and win.

Our Strategy

The goal was clear:
Generate consistent, high-quality leads and convert them into real projects—quickly and cost-effectively.

We executed a complete digital revival through:

1. High-Impact Video Ad

We produced a compelling video ad tailored to a highly targeted local audience, highlighting:

• Their engineering expertise
  
• Their wide range of steel and PEB solutions
  
• Their ability to deliver durable, cost-effective structures
  

2. Facebook Lead Generation Campaign

We launched a carefully structured campaign aimed at B2B buyers such as:

• Industrial companies
  
• Agriculture enterprises
  
• Commercial property developers
  
• Builders and contractors
  

The campaign focused on generating qualified leads at the lowest possible cost.

3. Conversion-Oriented Funnel

• Instant lead forms
  
• Follow-up nurturing
  
• Fast response cycles
  
• Continuous optimisation
  

All components were designed to turn leads into real contracts.

The Results

The impact was immediate.

First 20 Days

• 200+ qualified leads generated
  
• 1 project closed worth PKR 3.3 million
  

First 90 Days

• 4 major projects secured
  
• Total value: PKR 17 million
  
• Ad spend: Only PKR 50,000
  
• Conversion Rate: 3%
  

Arco Engineering not only regained its market presence—it rebuilt its sales pipeline and achieved measurable growth in record time.

About the Client

Arco Engineering
G-11 Markaz, Islamabad, Pakistan
A leading provider of steel structures, PEB buildings, dairy sheds, warehouses, control rooms, and industrial sheds—serving clients across Pakistan.

Services Provided

• Website Development
  
• Facebook Lead Generation
  
• Social Media Management
  

Project Timeline

December 2023 – Ongoing